The Sina Hotels brand started in 1958 when my father fell in love with an eighteenth
century villa in Florence. An aristocrat and a well-travelled man he dreamt of
creating an hotel with atmosphere, sentiment and a story to tell. A home away
from home more than an hotel where one could enjoy personalized and refined hospitality.
Thus the first Sina hotel was opened and it quickly became a chain of luxury hotels
which continue to grow year after year thanks to a promise we brothers made to
our father: to make his dream come true by selecting only locations with which
we would fall in love, and turning them into hotels of unique charm and refined
From Romano Canavese to Milan, from Rome to Florence, from Perugia to Parma, from
Venice to Viareggio, Sina Hotels offers a journey through the world of Italy’s
luxury hotels, in 10 different locations. A journey to be experienced by all five
senses thanks to the charm of the locations and to the highest quality service
offered by our carefully selected and impeccably trained staff.
I hope that by choosing our hotels, your demands will be met even before you make
them, and that our passion for beauty, quality and hospitality becomes your passion.
Cav. Lav. Bernabò Bocca,
Chairman, Sina Hotels