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Sina Villa Matilde

Viale Marconi 29 - 10090 Romano Canavese (TO), Italy

T. +39 012 5639290
Fax +39 012 5712659
Sina Centurion Palace

Dorsoduro 173 - 30123 Venice, Italy

T. +39 041 34281
Fax +39 041 2413119
Sina Palazzo Sant'Angelo

San Marco, 3878/b - 30124 Venice, Italy

T. +39 041 2411452
Fax +39 041 2411557
Sina De La Ville

Via Hoepli, 6 - 20121 Milan, Italy

T. +39 02 8791311
Fax +39 02 866609
Sina The Gray

Via San Raffaele, 6 - 20121 Milan, Italy

T. +39 02 7208951
Fax +39 02 866526
Sina Maria Luigia

Viale Mentana, 140 - 43121 Parma, Italy

T. +39 0521 281032
Fax +39 0521 231126
Sina Astor

Viale Carducci, 54 - 55049 Viareggio, Italy

T. +39 0584 50301
Fax +39 0584 55181
Sina Villa Medici

Via Il Prato, 42 - 50123 Florence , Italy

T. +39 055 277171
Fax +39 055 2381336
Sina Brufani

Piazza Italia, 12 - 06100 Perugia, Italy

T. +39 075 5732541
Fax +39 075 5720210
Sina Bernini Bristol

Piazza Barberini, 23 - 00187 Rome, Italy

T. +39 06 488931
Fax +39 06 4824266
Sina Flora

Via Federico Serena, 26 - 80073 - Capri (NA), Italy 

T. +39 081 8370211
Fax +39 081 8378949
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Privacy Policy

Privacy Policy - SINA S.p.A

This notice is made available to you – also according to Art.13 of Legislative Decree 30/06/2003 No.196 Code regarding the protection of personal data ("Privacy Code") and to Art. 13 and Art. 14 of European Regulation 2016/679 regarding the protection of personal data ("Regulation" or "GDPR"), and subsequent modifications and integrations – by Società Internazionale Nuovi Alberghi per azioni - S.I.N.A., with registered offices in Via Il Prato 42, as Holder of the handling of your personal data, and it is addressed to those who interact with Sina S.p.A’s web services that are available online at:
The purpose of this notice is to inform the user about the modalities adopted for the handling of his personal data.

The website offers information and also interactive content. While browsing the site information about the visitor can be gathered in the following ways:
Navigation Data
The computer systems and the software procedures used to operate this website during normal use gather some personal data the transmission of which is implicit in the use of Internet communications protocols. This information is not collected to be associated to identified interested parties, which by their very nature could, through elaborations and associations with data held by third parties, make it possible to identify the users. This category of data includes the IP addresses or the domain names of the computers used by the users who connect to the site, addresses in the URI (Uniform Resource Identifier) of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained, the numerical code indicating the status of the response given by the server (done, error, etc.) and other parameters relative to the operating system and to the computer environment of the user. This data is used only to obtain anonymous statistical information about the use of the site and to check its correct functioning, and are deleted immediately after the processing. The data could be used to ascertain responsibility in the case of hypothetical computer crimes against the site: apart from this eventuality, the data on web contacts does not last for more than seven days.
Data provided voluntarily by the user
The optional, explicit and voluntary sending of electronic mail to the addresses indicated on this site involves the subsequent acquisition of the sender's email address, as well as any other personal data inserted, that are necessary to respond to requests. Specific summary information will be progressively reported or displayed in the pages of the site designated for special services on request. We do not collect or use personal information about visitors to the Web site. The visitors remain anonymous. The only exception regards the personal identification information necessary to fulfill the contractual obligations of booking with regard to the user. In the case of booking on the website, the user is obliged to provide his name, billing address, e-mail address, telephone number and information regarding payment as well as his credit card. Società Internazionale Nuovi Alberghi per azioni - S.I.N.A., Via Il Prato 42, 50123 - Florence Tax Code and VAT No 00381330489, will use such information only for handling the booking and to send specific information relevant to the confirmation of the same such as the receipt, the booking code and the conditions. The information provided will not be used for commercial purposes and will not be sold, transmitted, licensed or forwarded to third parties in any other way. The only party that can acquire the booking data is our online booking service provider BLASTNESS srl - P.IVA/C.F.: 01195440118 – Registered No. REA of 2107189 Milan - Registered Capital 150.000,00 i.v. - Milan(I) - GALLERIA DEL CORSO 2 ZIP code 20122, which is responsible for processing online bookings together with the companies that emit the credit cards which can be contacted to verify the validity of the same. In any case the site administrator ensures the adoption of scrupulous procedures to protect the navigation data and the use of special care to protect the data relative to the credit card provided at the time of the online booking.

Apart from that specified for navigation data, the user is free to provide the personal data on the collection form published by the Società Internazionale Nuovi Alberghi per azioni - S.I.N.A., Via Il Prato 42, CAP 50123 - Florence. Tax Code and VAT No. 00381330489, or as indicated in contacts with the Office to make online bookings, to request the sending of information material or other communications or information. Failing to comply may make it impossible to obtain that which has been requested. The sending of data involves the subsequent acquisition of the sender's e-mail address, as well as any other personal data inserted, necessary to respond to the requests.

This website uses Google Analytics, a web analysis service provided by Google, Inc. ("Google"). The information generated by using the website (including your IP address) will be transmitted to and stored on Google’s servers in the United States.

The personal data is handled using IT and/or telematics tools for the time strictly necessary to achieve the purposes for which it was collected. Specific safety measures are observed to prevent the loss of data, the illicit or incorrect use and unauthorized access.
The handling is carried out by organizational arrangements and by means closely correlated to the objectives indicated. In addition to the Holder in some cases the following parties may have access to the data categories: agents involved in the organization of the site (administrative staff, commercial, marketing, legal, system administrators) which is to say external parties (such as third party suppliers of technical services, postal couriers, hosting providers, computer companies, communications agencies) and if necessary also parties in charge of the handling on behalf of the Holder. The updated list of the parties in charge can always be requested to the Holder of the handling.

The data collected by Sina SpA will only be shared for the purposes referred to above; we will not share or transfer your personal data to any third parties other than those indicated in this privacy policy.
In the course of our activities and exclusively for the same purposes as those listed in this privacy policy, your personal data may be transferred to the following categories of recipients: Società Internazionale Nuovi Alberghi per azioni - S.I.N.A., Via Il Prato 42, CAP 50123 - Florence. Tax Code and VAT No. 00381330489, for accounting, administrative, legal, tax and financial purposes;
• Commercial partners of the Società Internazionale Nuovi Alberghi per azioni – SI.N.A. Via il Prato 42, Zip code 50123 Florence, Tax code and VAT No: 00381330489, to whom the same shares the data exclusively for online bookings;
. People, companies and professional studios who provide bookkeeping, administrative, legal, tax and financial assistance or consultancy to the Società Internazionale Nuovi Alberghi per azioni – SI.N.A. Via il Prato 42, Zip code 50123 Florence, Tax code and VAT No. 00381330489
. Parties who have recognized access to the data according to legal regulations or orders from authorities;
• Any public and/or private party authorized to have access to your personal data in relation to the purposes stated above.
The updated list of the parties in charge of the handling is available at the registered office of the Holder and will be provided upon written request.
Sina SpA may need to transfer your personal data to countries outside the European Union/European Common Area (EEA), toward so-called "third countries." These transfers to third countries may include all the activities mentioned above.

Sina S.p.a. has taken relevant technical and organizational measures to provide an adequate level of security and confidentiality of the personal data.
These measures take into account:
- state-of-the-art technology;
- the cost of its implementation;
- the nature of the data;
- the risk of the handling
The aim is to protect the data from destruction or accidental or illegal alteration, accidental loss, disclosure or unauthorized access and other forms of unlawful processing.
In addition, when handling your personal data, SINA SpA:
- collects and treats the personal data that is adequate, relevant and not excessive, as required to meet the purposes referred to above and
- ensures that such personal data remain up-to-date and accurate.

The personal data is processed using automated tools for the time strictly necessary to achieve the purposes for which it was collected. Specific safety measures are observed to prevent the loss of data, illicit or incorrect use and unauthorized access. The user can always ask the interruption of the handling or the cancellation of the data.

The user data is collected to allow the Holder to provide their services as well as for the following purposes: contact user interaction with social networking and external platforms, registration and authentication, access to the account of third-party services, payment management, infrastructure monitoring interaction with live-chat platforms, remarketing and behavioural targeting, address management and sending e-mail messages, statistics, viewing content from external platforms, commercial affiliation, interaction with the support and feedback platforms, database management of users and management of requests for support and contact and Hosting and backend infrastructure.
The types of personal data used for each purpose are listed in the specific sections of this document.

This type of service allows the site and its partners to communicate, optimize and serve advertisements based on past use of this site by the user. This activity is carried out via the tracing of the usage data and the use of cookies. This information is transferred to the partner to whom the activity of remarketing and behavioural targeting is connected.
In addition to being able to carry out the opt-out services listed below, the user can opt for the exclusion with respect to receiving the cookies related to a third service by visiting the page to opt-out of the Network Advertising Initiative at the following address:
AdWords Remarketing (Google Inc.)
AdWords Remarketing is a remarketing and behavioural targeting service provided by Google Inc. that connects the activity of this site with the network of advertising Adwords and the Doubleclick Cookie.
Personal data collected: Cookies and usage data.
Place of handling: USA - Privacy Policy Https:// - Opt Out Https://
Remarketing with Google Analytics for advertising display (Google Inc.)
Google Analytics for advertising display is a service of remarketing and behavioural targeting provided by Google Inc. that connects the activities of tracing carried out by Google Analytics and by its cookies with the Adwords advertising network and the Doubleclick Cookie.
Personal data collected: Cookies and usage data.
Place of handling: USA - Privacy Policy Https:// - Opt Out Https://

Cookies and Interest-Based Advertising

Sina Hotels works with third parties to track your activity on our website, as well as to serve you with relevant advertisements from Sina Hotels and other advertisers on unrelated websites.

These advertising services use pixel tags (aka; web beacons), cookies and other tracking technologies to collect and store non-personal information about your visit to our website. Should you visit our website using your mobile device, an advertising service may also collect your device’s unique identifier, or location, and attempt to synchronize your mobile website visit with other website visits.

When a relevant advertisement is served to you on another website that uses data collected from this website, it’s referred to as an ‘Interest-Based’ Ad and the advertisement should include a blue ‘Adchoices’ icon in the upper-right hand corner. If you click on the Adchoices icon, you can learn more about the facilitating advertising service, and your opportunity to opt-out of Interest-Based ads from that service. Sina Hotels does not have access to, nor control over, these advertising services use of cookies when Interest-Based ads are served to you. However, you may choose to opt-out of the use of this information by clicking here;

Please note that by opting out, you will continue to see ads, but they may not be as relevant based on your travel interests.

the rights related to your personal data that SINA SpA handles are:
➢ Right to correction. You can obtain the rectification of the personal data concerning you or sent to us. SINA SpA makes reasonable efforts to ensure that the personal data in its possession is accurate, complete, up-to-date and relevant, on the basis of the most recent information available;
➢ right to limitation. You can obtain a limitation to the handling of your personal data if:
- You challenge the accuracy of your personal data during the time SINA SpA is verifying its accuracy;
- The handling is illegal and you request a limitation of the processing or the deletion of your personal data;
- SINA SpA no longer needs to keep your personal data but you need it to establish, exercise or defend your rights legally
- You oppose the handling while SINA SpA checks if its legitimate reasons prevail on yours.

➢ Right to access. You can ask SINA SpA for information regarding your personal data, including information on what categories of personal data Sina S.p.a. holds or controls, for which purpose it is used, where it was collected (if not directly by you), and with whom it has been shared;
➢ Right to portability. Following your request, SINA SpA will transfer your personal data to another holder of the handling, if technically possible, provided that the handling is based on your consent or is necessary for the execution of a contract;
➢ Right to cancellation. You can obtain from SINA SpA the deletion of your personal data if:
- the personal data is no longer needed in relation to the purposes for which it was collected or otherwise handled;
- You have the right to oppose further handling of your personal data and you exercise this right of opposition;
- the personal data has been handled in an illicit way.
Unless the handling is necessary under legal obligations, by law or in order to constitute, exercise or defend a right at judicial proceedings.
➢ Right to opposition. At any time you can oppose he handling of your personal data, on the condition that the handling is not based on your consent but on the legitimate interests of Sina S.p.a. or of third parties. In this case SINA SpA will no longer handle your personal data unless it can show you compelling and legitimate reasons , a prevailing interest in the handling or to the confirmation, or the exercise or the defense of a right at judicial proceedings. If you oppose the handling please specify if you intend deleting your personal data or limiting the handling;
➢ Right to lodge a complaint. In the event of an assumed violation of the law in force with regard to privacy, you can submit a complaint to the competent authorities of your country, or of the place where the alleged violation took place.

Information regarding Cookies
Cookies are used on our website to provide our users with a better service and browsing experience.

What are cookies?
Cookies are small text files sent by the site to the terminal of the concerned party (usually the browser), where they are stored and then retransmitted to the site the next time the same user visits it. A cookie cannot source any other data from the user’s hard disk nor transmit viruses or gather e-mail addresses. Each cookie is unique for the user’s web browser.
What cookies do we use?
Technical session cookies
The cookies used on the Https:// site perform computer authentication or monitoring sessions as well as the storage of specific technical information about users who log in to the Blastness server, the service manager of the site’s maintenance, and of hotel booking services.
For maximum transparency, we list below a series of technical cookies and cases of specific operations on the site:
• cookies directly implanted in the terminal user/contractor (that will not be used for other purposes) for example session cookies used for on-line reservations on the site, authentication cookies, customization cookies (e.g. for the choice of the navigation language); these cookies remain active only for the duration of the session.
• cookies used to statistically analyze accesses/site visits (so-called "analytics" cookies) for statistical purposes (and not for profiling or marketing) and which gather information in aggregate form without the possibility of tracing back to the identification of the individual user. In these cases, since the law stipulates that for cookies analytics the interested parties be provided with clear directions and adequate ways to oppose their facility (including possible mechanisms to make the cookies anonymous), we specify below how to disable the installed cookies. The duration of the cookie analytics session is 30 minutes.

How to change the settings for the cookies
Most browsers allow you to erase the cookies from your computer hard drive, block the acceptance of cookies or receive a warning before a cookie is stored.
Therefore, for the removal of the cookies we invite you to follow the instructions on the pages of the various browsers:
Chrome: Https://
Internet Explorer: Http://
What happens if you disable cookies?
However, if the user blocks or deletes a cookie, it could be impossible to restore your preferences or custom settings as specified above and our ability to customize the user experience will be limited.

Any future changes or additions to the handling of your personal data as described in this privacy policy will be notified via the usual channels of communication used by Sina SpA (for example via e-mail or via the website).

In order to exercise the rights referred to in Art. 7 of the Privacy Code and Articles 15 et seq. of the Privacy Regulations, you can contact the Holder of the Handling, S.I.N.A. S.p.A. with registered offices in Florence, Via Il Prato 42, e-mail


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