Historic hotel in Viareggio, Italy

In the 1920s what is now the Sina Astor was Villa Celati, an elegant private residence, with a characteristic Art Nouveau tower.

Before being taken over by the Sina family, the Astor had several managements. Opening as a hotel in the early 1970s, it was initially a ship-like building.

After positive years in terms of turnover, in the 1970s-1980s the hotel ran into economic difficulties and, in 1981, it was sold to Sina Hotels.

Following renovations and restyling today the Sina Astor, which is in one of the most attractive parts of the Versilia region, prides itself on its quality and hospitality.