Historic hotel in Viareggio, Italy

In the 1920s what is now the Sina Astor was Villa Celati, an old and elegant private residence with a characteristic Art Nouveau turret.

Before becoming part of the Sina Group the Astor went through several managements. Opening as a hotel in the early 1970s, it was initially a ship-shaped building.

After a few positive years in terms of turnover, in the 1970s and 1980s the hotel ran into economic difficulties and was sold to Sina Hotels in 1981.

Following renovations and design refurbishments today the Sina Astor, which is in one of the most attractive parts of the Versilia region, prides itself on its class and hospitality.